A fascinating, overlooked perspective on a US institution. Jennifer Szalai, New York Times, "Times Critics Best Books of 2020"Īn impeccably researched examination of McDonald’s and how the franchise was once intended as a path to economic freedom in Black communities.
sense of perspective gives this important book an empathetic core as well as analytical breadth, as she draws a crucial distinction between individuals actors, who often get subjected to so much scrutiny and second-guessing, and larger systems, which rarely get subjected to enough. This isn’t just a story of exploitation or, conversely, empowerment it’s a cautionary tale about relying on the private sector to provide what the public needs, and how promises of real economic development invariably come up short. Throughout this impressively judicious book, is attuned to the circumstances that encouraged increasingly intricate ties between McDonald’s and black communities across the country. Franchise: The Golden Arches in Black America
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